We are extremely excited to share Principals Branding Agency's wonderful news of their win of a "Best" award at the 2024 Rebrand 100 Global Awards for Hamilton Airport's brand identity.

The REBRAND 100 Global Awards are the most respected global awards program for effective brand transformation. This year’s selection celebrates innovative companies and brands across the globe, illustrating the impactful journey of brand transformation. A panel of 10 prominent, global jurors meticulously selected the winners.

The win for Hamilton Airport is the fourth so far with the rebrand recognised at the 2023 Good Design Awards (Gold and Best in Class) and the Transform Awards (Gold – Best Visual Identity in the Travel & Tourism Sector).

Says Mark Morgan, chief executive, Hamilton Airport: “Principals translated our team’s vision into a dynamic and contemporary brand identity that celebrates our rich history, references our sense of place and purpose, and encompasses a spirit of growth and innovation. It is a brand that resonates with both tradition and progress and my team tells me it is an absolute pleasure to implement across our workstreams.”

Of the full list of wins, Principals NZ GM Kate Murchison says: “What a fantastic achievement. I knew the team was impressive before I joined the agency, and this highlights just how clever they are. Sharing this honour with our clients is wonderful and I’m sure this will be the first of many such opportunities.”